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Sunday, June 10, 2007
  Supplement your Adsense earnings with Kontera

Kontera Logo
A few months back I was approached by Kontera and asked if I would like to try their In-Text advertising at GrownUpGeek.com. The account manager was confident that based on my traffic I should be able to earn $1,000/mo easily. Well, I'm happy to say that she was wrong. The first month I earned $1,400, and over $1,500 the next two months in a row (If you'd like to see what a $1,500 payment looks like, check out my picture over at the ShoeMoney.com Gallery.) . Kontera is now our 2nd biggest earner, right behind Adsense and I could not be more happy (or surprised).

What is Kontera?
Kontera uses ContextLinks that are contextuallyKontera Text Link matched to the text on your webpages, similar to the way that Adsense works. These ContextLinks appear as links on your page with small 'pop-up' bubbles that appear when you hover your mouse over them. Visitors click on the pop-up and you earn on a CPC basis. Kontera describes it this way on their website:

A contextually relevant keyword that is discovered in real-time on a web page from within Kontera´s vast network of publishers, and is automatically turned into a link to the most relevant ad from among Kontera´s thousands of advertisers. With ContentLink™ publishers generate incremental revenue while advertisers reach their most targeted audience on a Cost-Per-Click basis.
Kontera is fast and very easy to get started. Apply online and then add the code to your pages and you're done. They do have a few restrictions though, so it is not for everybody. You must generate at least 250,000 page-impressions per month (although they are easing up on this recently), your site must be in English, and your site must be "content rich" (aka not MFA).

Even though Kontera is a contextual advertising system you can use it on the same pages as Adsense. The Adsense TOS has recently been updated/clarified and states that you can use competing contextually-based advertising systems as long as they do not have the same "look and feel" as Adsense.

Since we started using Kontera we have not seen any detectable drop in Adsense CTR, and it has steadily and consistently been earning roughly 50%-75% of what Adsense makes.. If you are currently making $100/day (or per month) you can expect to add an additional $50-$75 by implementing Kontera.

If you want to read more about Kontera's InText system, or to sign up, go to www.kontera.com.


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Comments:
Hi Grown-up Geek -

Glad Kontera is treating you well, as they are me!

And I'm glad you're posting part of your income.

Per your comment on my Paula's List of Blogger Salaries, any more total income numbers from your site and blog combined that you'd like to email to me at paulanealmooney@gmail.com would be much appreciated.

I'm updating the list now and would love to put an accurate annualized blogger/webmaster salary on there for you so you can take your rightful place around #20!

Thanks,
Paula
 
I just got approved for Kontera (signed up via your link, so we'll see how it goes.

~Adam
 
@Adam:
That's great, and thanks!
Please come back after a few days and let us know your results.
 
When you say they are easing up with impressions, how low are they going down. I've always liked the Kontera service. Just don't have the traffic they are looking for.
 
@Topix;
I don't know the exact threshold of traffic they are looking for. You can apply no matter how much/little traffic you're getting.. worst they'll do is say 'no' ..
 
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